Lesson by Mr. Kappler

June 27 – 29, 2008 the course Marketing took place, taught by professor Hünerberg from the Kassel University. Within the course a lecture about marketing strategy of Škoda auto a.s. was held by a member of the board of directors of Škoda auto a.s Mr. Fred Kappler, who is responsible for the sales area. The students had the opportunity to get to know how marketing is done in the biggest exporter of the Czech Republic as an illustration of knowledge gained in the course.